How to install Google analytics in Prestashop?

Web traffic analytics is extremely important for e-commerce websites. Google Analytics is the most popular and most powerful free web analytics solution at the moment. Every e-commerce website should  install it as soon as possible. OK first of all you’ll need Google Analytics account. Register or login with Gmail account in www.google.com/analytics/ website. Google Analytics will provides website tracking code after you’ll finish registration and create website profile for your website. The tracking code looks like UA-23445141-1:

Google Analytics tracking code
Google Analytics tracking code

Copy your website tracking code because you’ll need it in the next steps.

Prestashop comes with  “Google analytics” module but it is not installed by default. Go to back office Modules area. Reset filter to show all modules:

Reset modules filter
Reset modules filter

Find Google Analytics module in Analytics & Stats tab, install it and click configure:

Configure
Configure

Enter website tracking code and press Update ID:

Wbsite tracking code
Wbsite tracking code

If you want to check if the code is installed correctly then open your website with a web browser and check the source code. If you don’t know how to view website’s source code in a browser read here. You should find source code lines with your website’s tracking code. It looks like this:

Check tracking code
Check tracking code

You will be able to see website traffic results after 24 hours in your Google analytics account after you install tracking code to your website.

That’s it! Hope you’ll find this post useful.

 

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